From All-League honors as a high school quarterback to coaching at nearly every level of college football: offensive coordinator, quarterback coach, recruiting coordinator and football operations director.
About American Football IQ
Built by coaches. For players, parents and coaches.
We believe understanding the game is the ultimate competitive advantage. So we built a hands-on way to learn it, one flashcard at a time.
How it started
Born out of frustration. And passion.
As a former college quarterback and experienced coach, Doug Brady spent years working with players at every level of the game. He saw athletes with the physical tools to excel who struggled with the why behind every play: reading defenses, understanding coverage, anticipating movement.
Meanwhile Gabe Pico, a lifelong coach and founder of Victory Sports Association and Outcast Football, had spent over 15 years helping young athletes in Phoenix, Arizona. Coaching his own son, a quarterback, he realized there was no resource that helped players process the game quickly.
Their paths converged on one idea: make football education accessible to everyone, not just elite programs. The result is American Football IQ flashcards, a tool designed by coaches for coaches, players and families who want to Play Fast.
6decks, from Basics to Receiver IQ
54cards in every deck
900+reviews across the series
14episodes of the Football IQ Series
The coaches behind it
Meet the founders.
A lifelong coach and educator with over 15 years helping youth athletes in Phoenix reach their potential, on the field and off it.
Plus the coaches and players on the Football IQ Series and the guest coaches in the Film Room.
Why football IQ matters
Predicting, not reacting.
At every level of football, the players who process the game fastest often perform best. The cards train the brain the way drills train the body.
Mental reps
Each deck breaks the game into clear, visual chunks. Answer, flip, repeat, until Cover 2 vs Cover 3 is instant.
Tactile on purpose
Real football intelligence is learned through repetition and discussion, not a screen. The cards go in a bag, a car or a locker room.
For everyone around the player
Coaches use them as teaching aids, parents use them to support their kids, and fans use them to see what's really happening.
Think like a coach. Play like a pro.
Start with the full system: all four volumes, from the language every deck builds on to the reads and routes that win plays.